The Now: The largest interactive public art installation in NYC
- Oct 24, 2018 to Nov 25, 2018
- Location: Port Authority Bus Terminal
- Description:
The Now, the first featured art presentation at Coolture Impact, the largest interactive public art platform on the windows of the Port Authority Bus Terminal in Times Square, offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.
The Now was created by filmmakers and video artists Laia Cabrera and Isabelle Duverger (Laia Cabrera & Co) through video art, animation, video mapping and interactivity. Interactivity is provided by designers Lorne Covington and Bill Saiff (NoirFlux) and immersive experience developer Karan Parikh.
About Coolture Impact
At the edge of new digital frontiers, Coolture Impact is an incubator that explores and exploits new technologies,
- Created by: Isabelle Duverger
